"The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior. Most accepted articles contribute to or extend theory in psychology and consumer research by empirical research (often from lab or field experiments, though survey and other methodological paradigms are welcomed as well). Theoretical and/or review articles that integrate existing bodies of research and that provide new insights into the underpinnings of consumer behavior and decision processes are also encouraged." (From publisher's website)
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