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Next Brown Bag

Mon, April 10, 2017, noon:
Elizabeth Bruch

story art

Johnston says effectiveness of anti-drug ad campaigns undermined by lack of funding

a PSC In The News reference, 2014

"Whatever Happened to the Ad War on Drugs?" - Advertising Age. 03/24/2014.

Since the late 1980s, TV air time for anti-drug ads has steadily declined. Part of the problem has been funding cutbacks, another part the apparent lack of ad effectiveness. Lloyd Johnston and colleagues, however, say teens report that anti-drug ads make them less likely to use drugs. If ads are done right, says Johnston, they can work. "The problem is, there is not enough funding."

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