Home > Events & News > Brown Bag Schedule . Archive

PSC In The News

RSS Feed icon

Murphy says mobile sensor data will allow adaptive interventions for maximizing healthy outcomes

Frey comments on why sunbelt metro area economies are still struggling

Krause says having religious friends leads to gratitude, which is associated with better health

Highlights

PSC Fall 2014 Newsletter now available

Martha Bailey and Nicolas Duquette win Cole Prize for article on War on Poverty

Michigan's graduate sociology program tied for 4th with Stanford in USN&WR rankings

Jeff Morenoff makes Reuters' Highly Cited Researchers list for 2014

Next Brown Bag

Monday, Oct 20
No brown bag this week

story art

Johnston says effectiveness of anti-drug ad campaigns undermined by lack of funding

a PSC In The News reference

"Whatever Happened to the Ad War on Drugs?" - Advertising Age. 03/24/2014.

Since the late 1980s, TV air time for anti-drug ads has steadily declined. Part of the problem has been funding cutbacks, another part the apparent lack of ad effectiveness. Lloyd Johnston and colleagues, however, say teens report that anti-drug ads make them less likely to use drugs. If ads are done right, says Johnston, they can work. "The problem is, there is not enough funding."

Researcher:

Lloyd Johnston

View News Archive