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psc brown bag iconInnovating at the End: Studying Race in the 2004 Detroit Area Study

Ren Farley (University of Michigan), Maria Krysan (University of Illinois-Chicago), Mick Couper (University of Michigan)

03/21/2005, at noon in room 6050 ISR-Thompson.

12-2pm. Jointly Sponsored by SRC and PSC

Ren Farley, Research Professor Emeritus in PSC, Maria Krysan, Associate
Professor of Sociology at the University of Illinois at Chicago, and Mick
Couper, Research Associate Professor at SRC, will be discussing "Innovating
at the End: Studying Race in the 2004 Detroit Area Study." The 2004 Detroit
Area Study (DAS) represents the end of an era. Following a long tradition
in DAS, the 2004 study focused on issues of racial attitudes, residential
segregation, housing choice, and associated issues. A number of innovations
were included in the study including 1) the use of
"draw-your-own-neighborhood" cards as an addition to the standard
neighborhood cards, 2) the use of video vignettes to elicit reactions to
neighborhoods of different socioeconomic status and racial composition, 3)
the use of a series of color maps for respondents to indicate where they had
(or had not) looked for housing, jobs, etc., 4) the inclusion of digital
audio recordings of responses to open-ended and selected closed-ended
questions, and 5) the addition of a parallel study in Chicago, with a
significant oversample of Hispanics. In their presentation Ren, Maria, and
Mick will describe the design and conduct of this survey and present
preliminary findings to illustrate the use of these new methods.


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