Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Clinton's and Trump's appeal to voters viewed from perspective of Neidert and Lesthaeghe's SDT framework

Stephenson assessing in-home HIV testing and counseling for male couples

Thompson says mass incarceration causes collapse of Detroit neighborhoods

Highlights

Maggie Levenstein named director of ISR's Inter-university Consortium for Political and Social Research

Arline Geronimus receives 2016 Harold R. Johnson Diversity Service Award

PSC spring 2016 newsletter: Kristin Seefeldt, Brady West, newly funded projects, ISR Runs for Bob, and more

AAUP reports on faculty compensation by category, affiliation, and academic rank

Next Brown Bag

PSC Brown Bags
will resume fall 2016

Mick P. Couper photo

What They See Is What We Get - Response Options for Web Surveys

Publication Abstract

Couper, Mick P., Roger Tourangeau, F.G. Conrad, and S.D. Crawford. 2004. "What They See Is What We Get - Response Options for Web Surveys." Social Science Computer Review, 22(1): 111-127.

Several alternative response formats are available to the web survey designer, but the choice of format is often made with little consideration of measurement error. The authors experimentally explore three common response formats used in web surveys: a series of radio buttons, a drop box with none of the options initially displayed until the respondent clicks on the box, and a scrollable drop box with some of the options initially visible, requiring the respondent to scroll to see the remainder of the options. The authors reversed the order of the response options for half the sample. The authors find evidence of response order effects but stronger evidence that visible response options are endorsed more frequently, suggesting that visibility may be a more powerful effect than primacy in web surveys. The results suggest that the response format used in web surveys does affect the choices made by respondents.

DOI:10.1177/0894439303256555 (Full Text)

Browse | Search : All Pubs | Next