Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Inglehart says shaky job market for millennials has contributed to their disaffection

Stephenson says homophobia among gay men raises risk of intimate partner violence

Frey says having more immigrants with higher birth rates fills need in the US

More News

Highlights

Savolainen wins Outstanding Contribution Award for study of how employment affects recidivism among past criminal offenders

Giving Blueday at ISR focuses on investing in the next generation of social scientists

Pfeffer and Schoeni cover the economic and social dimensions of wealth inequality in this special issue

PRB Policy Communication Training Program for PhD students in demography, reproductive health, population health

More Highlights

Next Brown Bag

Mon, Jan 23, 2017 at noon:
H. Luke Shaefer

Mick P. Couper photo

What They See Is What We Get - Response Options for Web Surveys

Publication Abstract

Couper, Mick P., Roger Tourangeau, F.G. Conrad, and S.D. Crawford. 2004. "What They See Is What We Get - Response Options for Web Surveys." Social Science Computer Review, 22(1): 111-127.

Several alternative response formats are available to the web survey designer, but the choice of format is often made with little consideration of measurement error. The authors experimentally explore three common response formats used in web surveys: a series of radio buttons, a drop box with none of the options initially displayed until the respondent clicks on the box, and a scrollable drop box with some of the options initially visible, requiring the respondent to scroll to see the remainder of the options. The authors reversed the order of the response options for half the sample. The authors find evidence of response order effects but stronger evidence that visible response options are endorsed more frequently, suggesting that visibility may be a more powerful effect than primacy in web surveys. The results suggest that the response format used in web surveys does affect the choices made by respondents.

DOI:10.1177/0894439303256555 (Full Text)

Browse | Search : All Pubs | Next