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Sastry's 10-year study of New Orleans Katrina evacuees shows demographic differences between returning and nonreturning

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Deirdre Bloome wins ASA award for work on racial inequality and intergenerational transmission

Bob Willis awarded 2015 Jacob Mincer Award for Lifetime Contributions to the Field of Labor Economics

David Lam is new director of Institute for Social Research

Elizabeth Bruch wins Robert Merton Prize for paper in analytic sociology

Next Brown Bag

Monday, Oct 12
Joe Grengs, Policy & Planning for Social Equity in Transportation

A Strategy for Optimizing and Evaluating Behavioral Interventions

Publication Abstract

Collins, L.M., Susan A. Murphy, V. Nair, and V. Strecher. 2005. "A Strategy for Optimizing and Evaluating Behavioral Interventions." Annals of Behavioral Medicine, 30(1): 66-73.

Background. This article suggests a multiphase optimization strategy (MOST) for achieving the dual goals of program optimization and program evaluation in the behavioral intervention field. Methods. MOST consists of the following three phases: (1) screening, in which randomized experimentation closely guided by theory is used to asses an array of program and/or delivery components and select the components that merit further investigation; (2) refining, in which interactions among the identified set of components and their interrelationships with covariates are investigated in detail, again via randomized experiments, and optimal dosage levels and combinations of components are identified; and (3) confirming, in which the resulting optimized intervention is evaluated by means of a standard randomized intervention trial. In order to make the best use of available resources, MOST relies on design and analysis tools that help maximize efficiency, such as fractional factorials. Results. A slightly modified version of an actual application of MOST to develop a smoking cessation intervention is used to develop and present the ideas. Conclusions. MOST has the potential to husband program development resources while increasing our understanding of the individual program and delivery components that make up interventions. Considerations, challenges, open questions, and other potential

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