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Singh discusses her research in India on infertility

Johnston concerned declines in teen smoking threatened by e-cigarettes

Frey discusses book Diversity Explosion

Highlights

Apply for 2-year NICHD Postdoctoral Fellowships that begin September 2015

PSC Fall 2014 Newsletter now available

Martha Bailey and Nicolas Duquette win Cole Prize for article on War on Poverty

Michigan's graduate sociology program tied for 4th with Stanford in USN&WR rankings

Next Brown Bag

Monday, Jan 12
Filiz Garip, Changing Dynamics of Mexico-U.S. Migration

Ronald F. Inglehart photo

Modernization's Challenge to Traditional Values: Who's Afraid of Ronald McDonald?

Publication Abstract

Inglehart, Ronald F., and Wayne E. Baker. 2001. "Modernization's Challenge to Traditional Values: Who's Afraid of Ronald McDonald?" The Futurist, March-April: 16-21.

The World Values Survey - a 2-decade-long examination of the values of 65 societies coordinated by the University of Michigan's Institute for Social Research - is the largest investigation ever conducted of attitudes, values and beliefs around the world. Economic development is associated with pervasive, and to an extent, predictable, cultural changes. Certainly it is misleading to view cultural change as "Americanization." Industrializing societies in general are not becoming like the US. In fact, the US seems to be a deviant case: its people hold much more traditional values and beliefs than do those in any other equally prosperous society. In short, economic development will cause shifts in the values of people in developing nations, but it will not produce a uniform global culture. The future may look like McWorld, but it will not feel like one.

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