Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Stephenson says homophobia among gay men raises risk of intimate partner violence

Frey says having more immigrants with higher birth rates fills need in the US

Inglehart's work on the rise of populism cited in NYT

More News

Highlights

Savolainen wins Outstanding Contribution Award for study of how employment affects recidivism among past criminal offenders

Giving Blueday at ISR focuses on investing in the next generation of social scientists

Pfeffer and Schoeni cover the economic and social dimensions of wealth inequality in this special issue

PRB Policy Communication Training Program for PhD students in demography, reproductive health, population health

More Highlights

Next Brown Bag

Mon, Jan 23, 2017 at noon:
H. Luke Shaefer

Use and non-use of clarification features in web surveys

Publication Abstract

Conrad, Frederick G., Mick P. Couper, Roger Tourangeau, and Andrey Peytchev. 2006. "Use and non-use of clarification features in web surveys." Journal of Official Statistics, 22(2): 245-269.

Survey respondents misunderstand questions often enough to compromise the quality of their answers. Web surveys promise to improve understanding by making definitions available to respondents when they need clarification. We explore web survey respondents’ use of clarification features in two experiments. The first experiment demonstrates that respondents rarely request definitions but are more likely to do so when they realize definitions could be helpful (i.e., definitions are available for technical terms) and when requests involve relatively little effort (i.e., just one click); respondents who obtained a definition requested more subsequent definitions when the initial one proved useful (i.e., included counter-intuitive of surprising information). In the second experiment, definitions available via mouse roll-over were requested substantially more often than when available via clicking, suggesting that some respondents find even a click more effort than they are willing to expend. We conclude with a discussion of interactive features in web surveys in general, when they are likely to be used and when they are likely to be useful.

Public Access Link

Browse | Search : All Pubs | Next