Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Prescott says sex offender registries may increase recidivism by making offender re-assimilation impossible

Frey says rising numbers of younger minority voters mean Republicans must focus on fiscal not social issues

Work by Garces and Mickey-Pabello cited in NYT piece on lack of black physicians

Highlights

Elizabeth Bruch wins Robert Merton Prize for paper in analytic sociology

Elizabeth Bruch wins ASA award for paper in mathematical sociology

Spring 2015 PSC newletter available now

Formal demography workshop and conference at UC Berkeley, August 17-21

Next Brown Bag

PSC Brown Bags will be back fall 2015


Frederick G. Conrad photo

Use and non-use of clarification features in web surveys

Publication Abstract

Conrad, Frederick G., Mick P. Couper, Roger Tourangeau, and Andrey Peytchev. 2006. "Use and non-use of clarification features in web surveys." Journal of Official Statistics, 22(2): 245-269.

Survey respondents misunderstand questions often enough to compromise the quality of their answers. Web surveys promise to improve understanding by making definitions available to respondents when they need clarification. We explore web survey respondents’ use of clarification features in two experiments. The first experiment demonstrates that respondents rarely request definitions but are more likely to do so when they realize definitions could be helpful (i.e., definitions are available for technical terms) and when requests involve relatively little effort (i.e., just one click); respondents who obtained a definition requested more subsequent definitions when the initial one proved useful (i.e., included counter-intuitive of surprising information). In the second experiment, definitions available via mouse roll-over were requested substantially more often than when available via clicking, suggesting that some respondents find even a click more effort than they are willing to expend. We conclude with a discussion of interactive features in web surveys in general, when they are likely to be used and when they are likely to be useful.

Public Access Link

Browse | Search : All Pubs | Next