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Thompson says America must "unchoose" policies that have led to mass incarceration

Axinn says new data on campus rape will "allow students to see for themselves the full extent of this problem"

Frey says white population is growing in Detroit and other large cities


Susan Murphy to speak at U-M kickoff for data science initiative, Oct 6, Rackham

Andrew Goodman-Bacon, former trainee, wins 2015 Nevins Prize for best dissertation in economic history

Deirdre Bloome wins ASA award for work on racial inequality and intergenerational transmission

Bob Willis awarded 2015 Jacob Mincer Award for Lifetime Contributions to the Field of Labor Economics

Next Brown Bag

Monday, Oct 5 at noon, 6050 ISR
Colter Mitchell: Biological consequences of poverty

Response order effects in dichotomous categorical questions presented orally - The impact of question and respondent attributes

Archived Abstract of Former PSC Researcher

Holbrook, A.L., J.A. Krosnick, D. Moore, and Roger Tourangeau. 2007. "Response order effects in dichotomous categorical questions presented orally - The impact of question and respondent attributes." Public Opinion Quarterly, 71(3): 325-348.

Using data from 548 experiments in telephone surveys conducted by the Gallup Organization, we explored how attributes of questions and respondents moderate response order effects in dichotomous categorical questions. These effects were predominantly recency effects and occurred most in questions that were more difficult to comprehend (especially among respondents with the least education), with response choices that were more difficult to comprehend (because they were complete sentences instead of words or phrases and because they were not mutually exclusive), and that were asked after many prior questions. Recency effects were also more common in questions that explicitly or implicitly encouraged respondents to wait until they had heard all the answer choices before formulating a judgment than in questions that induced respondents to begin formulating a judgment before all the answer choices had been read (especially among the least educated respondents). A study of interviewer behavior revealed patterns of pausing between and within sentences that help to explain why some types of questions are especially prone to recency effects and others are not.

DOI:10.1093/poq/nfm024 (Full Text)

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