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Next Brown Bag

Mon, March 20, 2017, noon:
Dean Yang, Taken by Storm

Envisioning the survey interview of the future

Archived Abstract of Former PSC Researcher

Conrad, Frederick G., and Michael F. Schober. 2008. Envisioning the survey interview of the future. Hoboken, N.J.: Wiley-Interscience.

This book brings together leading researchers in survey methodology and communication technology in order to (1) develop theories of technology-meditated survey response, (2) contribute to a better understanding of the survey response task and how it differs from the tasks for which communication technologies have been developed, and (3) introduce survey methodologists to new communication technologies that might potentially be relevant for data collection. Many of the observations and much of the content is derived from a workshop that took place at the University of Michigan, Institute for Social Research, involving more than two-dozen of the world's leaders in survey techniques.

Country of focus: United States of America.

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