PSC In The News
Geronimus discusses causes, potential solutions to racial disparities in infant mortality
Kalousova and Burgard find credit card debt increases likelihood of foregoing medical care
Highlights
Trainees Nelson Saldaña, Sarah Seelye and Ellen Compernolle awarded PSC grants
Arline Geronimus wins Excellence in Research Award from School of Public Health
Yu Xie to give DBASSE's David Lecture April 30, 2013 on "Is American Science in Decline?"
U-M grad programs do well in latest USN&WR "Best" rankings
Back in September
Follow us Designing Effective Web Surveys
Couper, Mick P. 2008. Designing Effective Web Surveys. New York: Cambridge University Press.
This is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
Publisher and Ordering Information
Browse | Search : All Pubs | Next