Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Smock cited in amicus brief for Supreme Court case on citizenship rights for foreign-born children of unwed parents

Levy, Buchmueller and colleagues examine Medicaid expansion's impact on ER visits

ISR data show large partisan gap in consumer expectations for economy

More News

Highlights

MiCDA Research Fellowship - applications due July 21, 2017

U-M awarded $58 million to develop ideas for preventing and treating health problems

Bailey, Eisenberg , and Fomby promoted at PSC

Former PSC trainee Eric Chyn wins PAA's Dorothy S. Thomas Award for best paper

More Highlights

Social Desirability Bias in CATI, IVR, and Web Surveys: The Effects of Mode and Question Sensitivity

Archived Abstract of Former PSC Researcher

Kreuter, F., S. Presser, and Roger Tourangeau. 2008. "Social Desirability Bias in CATI, IVR, and Web Surveys: The Effects of Mode and Question Sensitivity." Public Opinion Quarterly, 72(5): 847-865.

Although it is well established that self-administered questionnaires tend to yield fewer reports in the socially desirable direction than do interviewer-administered questionnaires, less is known about whether different modes of self-administration vary in their effects on socially desirable responding. In addition, most mode comparison studies lack validation data and thus cannot separate the effects of differential nonresponse bias from the effects of differences in measurement error. This paper uses survey and record data to examine mode effects on the reporting of potentially sensitive information by a sample of recent university graduates. Respondents were randomly assigned to one of three modes of data collection-conventional computer-assisted telephone interviewing (CATI), interactive voice recognition (IVR), and the Web-and were asked about both desirable and undesirable attributes of their academic experiences. University records were used to evaluate the accuracy of the answers and to examine differences in nonresponse bias by mode. Web administration increased the level of reporting of sensitive information and reporting accuracy relative to conventional CATI, with IVR intermediate between the other two modes. Both mode of data collection and the actual status of the respondent influenced whether respondents found an item sensitive.

DOI:10.1093/poq/nfn063 (Full Text)

Licensed Access Link

Browse | Search : All Pubs | Next