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Durrant, G.B., Robert M. Groves, L. Staetsky, and F. Steele. 2010. "Effects of Interviewer Attitudes and Behaviors on Refusal in Household Surveys." Public Opinion Quarterly, 74(1): 1-36.
We find that interviewer confidence and attitudes toward persuading reluctant respondents play an important role in explaining between-interviewer variation in refusal rates. We also find evidence of interaction effects between the interviewer and householder, for example with respect to gender and educational level, supporting the notion of similarity between interviewers and respondents generating higher cooperation. The results are discussed with respect to potential implications for survey practice and design.
Country of focus: United Kingdom.