Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Surprising findings on what influences unintended pregnancy from Wise, Geronimus and Smock

Recommendations on how to reduce discrimination resulting from ban-the-box policies cite Starr's work

Brian Jacob on NAEP scores: "Michigan is the only state in the country where proficiency rates have actually declined over time."

More News

Highlights

Call for papers: Conference on computational social science, April 2017, U-M

Sioban Harlow honored with 2017 Sarah Goddard Power Award for commitment to women's health

Post-doc fellowship in computational social science for summer or fall 2017, U-Penn

ICPSR Summer Program scholarships to support training in statistics, quantitative methods, research design, and data analysis

More Highlights

Next Brown Bag

Mon, March 13, 2017, noon:
Rachel Best

Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation

Archived Abstract of Former PSC Researcher

Kim, H., K. Park, and Norbert Schwarz. 2010. "Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation." Journal of Consumer Research, 36(6): 983-991.

Two studies examine how different emotions of the same valence influence product evaluation when products make specific emotional claims. Vacation products with adventurous (serene) appeals were evaluated more favorably when participants felt excited (peaceful) rather than peaceful (excited). This emotion-congruency effect was not observed when participants were aware of the incidental nature of their feelings (study 1) and was mediated by the influence of feelings on participants' expectations that the product will deliver what it promises (study 2). The findings show that consumers differentiate between distinct positive emotions and use them as information in assessing a product's emotional claims.

DOI:10.1086/644763 (Full Text)

Country of focus: United States of America.

Browse | Search : All Pubs | Next