Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Hindustan Times points out high value of H-1B visas for US innovation, welfare, and tech firm profits

Novak, Geronimus, Martinez-Cardoso: Threat of deportation harmful to immigrants' health

Students from two worlds learn from one another in Morenoff's Inside-Out class

More News

Highlights

Heather Ann Thompson wins Pulitzer Prize for book on Attica uprising

Lam explores dimensions of the projected 4 billion increase in world population before 2100

ISR's Nick Prieur wins UMOR award for exceptional contribution to U-M's research mission

How effectively can these nations handle outside investments in health R&D?

More Highlights

Next Brown Bag

Mon, April 10, 2017, noon:
Elizabeth Bruch

Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation

Archived Abstract of Former PSC Researcher

Kim, H., K. Park, and Norbert Schwarz. 2010. "Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation." Journal of Consumer Research, 36(6): 983-991.

Two studies examine how different emotions of the same valence influence product evaluation when products make specific emotional claims. Vacation products with adventurous (serene) appeals were evaluated more favorably when participants felt excited (peaceful) rather than peaceful (excited). This emotion-congruency effect was not observed when participants were aware of the incidental nature of their feelings (study 1) and was mediated by the influence of feelings on participants' expectations that the product will deliver what it promises (study 2). The findings show that consumers differentiate between distinct positive emotions and use them as information in assessing a product's emotional claims.

DOI:10.1086/644763 (Full Text)

Country of focus: United States of America.

Browse | Search : All Pubs | Next