Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Cheng finds marriage may not be best career option for women

Lam discusses youth population dynamics and economics in sub-Saharan Africa

Work by Bailey and Dynarski cited in NYT piece on income inequality

Highlights

Jeff Morenoff makes Reuters' Highly Cited Researchers list for 2014

Susan Murphy named Distinguished University Professor

Sarah Burgard and former PSC trainee Jennifer Ailshire win ASA award for paper

James Jackson to be appointed to NSF's National Science Board

Next Brown Bag


PSC Brown Bags will return in the fall

Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation

Archived Abstract of Former PSC Researcher

Kim, H., K. Park, and Norbert Schwarz. 2010. "Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation." Journal of Consumer Research, 36(6): 983-991.

Two studies examine how different emotions of the same valence influence product evaluation when products make specific emotional claims. Vacation products with adventurous (serene) appeals were evaluated more favorably when participants felt excited (peaceful) rather than peaceful (excited). This emotion-congruency effect was not observed when participants were aware of the incidental nature of their feelings (study 1) and was mediated by the influence of feelings on participants' expectations that the product will deliver what it promises (study 2). The findings show that consumers differentiate between distinct positive emotions and use them as information in assessing a product's emotional claims.

DOI:10.1086/644763 (Full Text)

Country of focus: United States.

Browse | Search : All Pubs | Next