PSC In The News
Frey says more deaths than births among white Americans signals big demographic shifts
Frey says young white Americans will play smaller role in the nation's demographic future
Bound's work cited in look at how retirement affects health and life expectancy
Highlights
Trainees Nelson Saldaña, Sarah Seelye and Ellen Compernolle awarded PSC grants
Arline Geronimus wins Excellence in Research Award from School of Public Health
Yu Xie to give DBASSE's David Lecture April 30, 2013 on "Is American Science in Decline?"
U-M grad programs do well in latest USN&WR "Best" rankings
Back in September
Follow us Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation
Kim, H., K. Park, and Norbert Schwarz. 2010. "Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation." Journal of Consumer Research, 36(6): 983-991.
Two studies examine how different emotions of the same valence influence product evaluation when products make specific emotional claims. Vacation products with adventurous (serene) appeals were evaluated more favorably when participants felt excited (peaceful) rather than peaceful (excited). This emotion-congruency effect was not observed when participants were aware of the incidental nature of their feelings (study 1) and was mediated by the influence of feelings on participants' expectations that the product will deliver what it promises (study 2). The findings show that consumers differentiate between distinct positive emotions and use them as information in assessing a product's emotional claims.
DOI:10.1086/644763 (Full Text)
Country of focus: United States.
Browse | Search : All Pubs | Next