Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Thompson says criminal justice policies led to creation of prison gangs like Aryan Brotherhood

Schmitz finds job loss before retirement age contributes to weight gain, especially in men

Kimball says Fed should get comfortable with "backtracking"

Highlights

Overview of Michigan's advanced research computing resources, Monday, June 27, 9-10:30 am, BSRB - Kahn Auditorium

U-M's Data Science Initiative offers expanded consulting services via CSCAR

Elizabeth Bruch promoted to Associate Professor

Susan Murphy elected to the National Academy of Sciences

Next Brown Bag

PSC Brown Bags
will resume fall 2016

Why don't we learn from poor choices? The consistency of expectation, choice, and memory clouds the lessons of experience

Archived Abstract of Former PSC Researcher

Schwarz, Norbert, and J. Xu. 2011. "Why don't we learn from poor choices? The consistency of expectation, choice, and memory clouds the lessons of experience." Journal of Consumer Psychology, 21(2): 142-145.

Why do consumers need advice on how to spend their money to improve their enjoyment of life? Why don't they learn this from daily experience? We propose that consumers' opportunity to learn from experience is impaired because hedonic experiences are fleeting. Once some time has passed, consumers rely on their general knowledge to reconstruct what the experience must have been, which is also the knowledge they use in hedonic prediction and choice. Given this overlap in inputs, prediction, choice and memory usually converge, leaving consumers with the impression that their predictions were correct and their choices wise. The actual in situ experience, however, may have been quite different. We illustrate these dynamics with a product many consumers want to spend their money on, namely, a luxury car. (C) 2011 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.

DOI:10.1016/j.jcps.2011.02.006 (Full Text)

Country of focus: United States of America.

Browse | Search : All Pubs | Next