Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Former trainee Herbert says residential squatters may be a good thing

Work by Couper, Farley et al. shows impact of racial composition on neighborhood choice

Thompson details killings and shaping of official narrative in 1971 Attica prison uprising

More News

Highlights

Michigan ranked #12 on Business Insider's list of 50 best American colleges

Frey's new report explores how the changing US electorate could shape the next 5 presidential elections, 2016 to 2032

U-M's Data Science Initiative offers expanded consulting services via CSCAR

Elizabeth Bruch promoted to Associate Professor

Next Brown Bag

PSC Brown Bags
will resume fall 2016

Support for the Survey Sponsor and Nonresponse Bias

Publication Abstract

Groves, Robert M., S. Presser, Roger Tourangeau, Brady T. West, Mick P. Couper, Eleanor Singer, and C. Toppe. 2012. "Support for the Survey Sponsor and Nonresponse Bias." Public Opinion Quarterly, 76(3): 512-524.

In an experiment designed to examine nonresponse bias, either the March of Dimes or the University of Michigan was identified as the sponsor of a survey mailed to individuals whose level of support for the March of Dimes was known. The response rate was higher to the university survey, but support for the March of Dimes increased survey participation to the same extent in both conditions. As a result of the overrepresentation of supporters of the organization, both surveys showed nonresponse bias for variables linked to support. The bias was greater, however, when the sponsor was identified as the March of Dimes. Thus, the university sponsor brought in not only more of the sample but also a more representative sample on variables related to support for the March of Dimes. Overall, the magnitude of the relationship between support for the organization and nonresponse was not a strong predictor of the magnitude of the nonresponse bias. The results demonstrate that the simple common cause model of nonresponse will not always apply, and that the model should be extended to incorporate multiple auxiliary variables.

DOI:10.1093/poq/nfs034 (Full Text)

Browse | Search : All Pubs | Next