Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Frey's Scenario F simulation mentioned in account of the Democratic Party's tribulations

U-M Poverty Solutions funds nine projects

Dynarski says NY's Excelsior Scholarship Program could crowd out low-income and minority students

More News

Highlights

Workshops on EndNote, NIH reporting, and publication altmetrics, Jan 26 through Feb 7, ISR

2017 PAA Annual Meeting, April 27-29, Chicago

NIH funding opportunity: Etiology of Health Disparities and Health Advantages among Immigrant Populations (R01 and R21), open Jan 2017

Russell Sage 2017 Summer Institute in Computational Social Science, June 18-July 1. Application deadline Feb 17.

More Highlights

Next Brown Bag

Mon, Jan 23, 2017 at noon:
Decline of cash assistance and child well-being, Luke Shaefer

The Effect of Invitation Design on Web Survey Response Rates

Publication Abstract

Kaplowitz, M., F. Lupi, Mick P. Couper, and L. Thorp. 2012. "The Effect of Invitation Design on Web Survey Response Rates." Social Science Computer Review, 30(3): 339-349.

Web surveys present methodological challenges including lower response rates as compared to other survey methods. The literature on invitations to participate in web surveys builds on previous research suggesting that advance letters are cost-effective means for increasing response rates in mail surveys and interviewer-administered surveys. The efficacy and appropriateness of design elements of invitations to participate in a web survey is not yet well understood. This research reports results of a full-factorial experiment (n = 15,652) of five design elements of web survey invitations-invitation mode, subject line, location of URL link, length of the invitation text, and survey time/effort estimate. There were significant effects of different design elements on response rates. The results suggest that some design elements of invitations may have similar effects across subsets of populations, while others may have different effects on different subsets of potential respondents.

DOI:10.1177/0894439311419084 (Full Text)

Browse | Search : All Pubs | Next