Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Eisenberg says college athletes much less likely than other students to seek help with mental health conditions

Mitchell finds children who lose fathers suffer at cellular level

Seefeldt says hard work alone won't allow poor to reach middle-class status in America

More News

Highlights

Neal Krause wins GSA's Robert Kleemeier Award

U-M awarded $58 million to develop ideas for preventing and treating health problems

Bailey, Eisenberg , and Fomby promoted at PSC

Former PSC trainee Eric Chyn wins PAA's Dorothy S. Thomas Award for best paper

More Highlights

Effects of tobacco-related media campaigns on smoking among 20-30-year-old adults: longitudinal data from the USA

Publication Abstract

Terry-McElrath, Y., S. Emery, M. Wakefield, Patrick M. O'Malley, G. Szczypka, and Lloyd Johnston. 2013. "Effects of tobacco-related media campaigns on smoking among 20-30-year-old adults: longitudinal data from the USA." Tobacco Control, 22(1): 38-45.

OBJECTIVE: Young adults in the USA have one of the highest smoking prevalence rates of any age group, and young adulthood is a critical time period of targeting by the tobacco industry. The authors examined relationships between potential exposure to tobacco-related media campaigns from a variety of sponsors and 2-year smoking change measures among a longitudinal sample of US adults aged 20-30 years from 2001 to 2008. METHODS: Self-report data were collected from a longitudinal sample of 12,931 US young adults from age 20 to 30. These data were merged with tobacco-related advertising exposure data from Nielsen Media Research. Two-year measures of change in smoking were regressed on advertising exposures. RESULTS: Two-year smoking uptake was unrelated to advertising exposure. The odds of quitting among all smokers and reduction among daily smokers in the 2 years between the prior and current survey were positively related to anti-tobacco advertising, especially potential exposure levels of 104-155 ads over the past 24 months. Tobacco company advertising (including corporate image and anti-smoking) and pharmaceutical industry advertising were unrelated to quitting or reduction. CONCLUSION: Continued support for sustained, public health-based well-funded anti-tobacco media campaigns may help reduce tobacco use among young adults.

DOI:10.1136/tobaccocontrol-2011-050208 (Full Text)

PMCID: PMC3335969. (Pub Med Central)

Browse | Search : All Pubs | Next