Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Murphy on extending health support via a smart phone and JITAI

New analysis counters Shaefer's finding that households living on $2/day/person rose post welfare reform

Former trainee Herbert says residential squatters may be a good thing

More News

Highlights

Michigan ranked #12 on Business Insider's list of 50 best American colleges

Frey's new report explores how the changing US electorate could shape the next 5 presidential elections, 2016 to 2032

U-M's Data Science Initiative offers expanded consulting services via CSCAR

Elizabeth Bruch promoted to Associate Professor

Next Brown Bag

PSC Brown Bags
will resume fall 2016

Mick P. Couper photo

The Design of Grids in Web Surveys

Publication Abstract

Couper, Mick P., Roger Tourangeau, Frederick G. Conrad, and Chan Zhang. 2013. "The Design of Grids in Web Surveys." Social Science Computer Review, 31(3): 322-345.

Grid or matrix questions are associated with a number of problems in web surveys. In this article, we present results from two experiments testing the design of grid questions to reduce breakoffs, missing data, and satisficing. The first examines dynamic elements to help guide respondent through the grid, and on splitting a larger grid into component pieces. The second manipulates the visual complexity of the grid and on simplifying the grid. We find that using dynamic feedback to guide respondents through a multiquestion grid helps reduce missing data. Splitting the grids into component questions further reduces missing data and motivated underreporting. The visual complexity of the grid appeared to have little effect on performance.

DOI:10.1177/0894439312469865 (Full Text)

PMCID: PMC4172361. (Pub Med Central)

Browse | Search : All Pubs | Next