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Call for papers: Conference on computational social science, April 2017, U-M

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Post-doc fellowship in computational social science for summer or fall 2017, U-Penn

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Mon, Feb 13, 2017, noon:
Daniel Almirall, "Getting SMART about adaptive interventions"

Mick P. Couper photo

The Design of Grids in Web Surveys

Publication Abstract

Couper, Mick P., Roger Tourangeau, Frederick G. Conrad, and Chan Zhang. 2013. "The Design of Grids in Web Surveys." Social Science Computer Review, 31(3): 322-345.

Grid or matrix questions are associated with a number of problems in web surveys. In this article, we present results from two experiments testing the design of grid questions to reduce breakoffs, missing data, and satisficing. The first examines dynamic elements to help guide respondent through the grid, and on splitting a larger grid into component pieces. The second manipulates the visual complexity of the grid and on simplifying the grid. We find that using dynamic feedback to guide respondents through a multiquestion grid helps reduce missing data. Splitting the grids into component questions further reduces missing data and motivated underreporting. The visual complexity of the grid appeared to have little effect on performance.

DOI:10.1177/0894439312469865 (Full Text)

PMCID: PMC4172361. (Pub Med Central)

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