Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Stafford says exiting down stock market worsened position of low-income households

Bailey's work cited on growing income disparities in college enrollment and graduation

Murphy says mobile sensor data will allow adaptive interventions for maximizing healthy outcomes

Highlights

PSC Fall 2014 Newsletter now available

Martha Bailey and Nicolas Duquette win Cole Prize for article on War on Poverty

Michigan's graduate sociology program tied for 4th with Stanford in USN&WR rankings

Jeff Morenoff makes Reuters' Highly Cited Researchers list for 2014

Next Brown Bag

Monday, Nov 3
Melvin Stephens, Estimating Program Benefits

Mick P. Couper photo

The Design of Grids in Web Surveys

Publication Abstract

Couper, Mick P., Roger Tourangeau, Frederick G. Conrad, and Chan Zhang. 2013. "The Design of Grids in Web Surveys." Social Science Computer Review, 31(3): 322-345.

Grid or matrix questions are associated with a number of problems in web surveys. In this article, we present results from two experiments testing the design of grid questions to reduce breakoffs, missing data, and satisficing. The first examines dynamic elements to help guide respondent through the grid, and on splitting a larger grid into component pieces. The second manipulates the visual complexity of the grid and on simplifying the grid. We find that using dynamic feedback to guide respondents through a multiquestion grid helps reduce missing data. Splitting the grids into component questions further reduces missing data and motivated underreporting. The visual complexity of the grid appeared to have little effect on performance.

DOI:10.1177/0894439312469865 (Full Text)

NIHMSID: NIHMS563847. (Pub Med Central)

Browse | Search : All Pubs | Next