Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Singh discusses her research in India on infertility

Johnston concerned declines in teen smoking threatened by e-cigarettes

Johnston says decreasing marijuana use among teens not easily explained

Highlights

Apply for 2-year NICHD Postdoctoral Fellowships that begin September 2015

PSC Fall 2014 Newsletter now available

Martha Bailey and Nicolas Duquette win Cole Prize for article on War on Poverty

Michigan's graduate sociology program tied for 4th with Stanford in USN&WR rankings

Next Brown Bag

Monday, Jan 12
Filiz Garip, Changing Dynamics of Mexico-U.S. Migration

Does Sequence Matter in Multimode Surveys: Results from an Experiment

Publication Abstract

Wagner, James, Jennifer Arrieta, Heidi Guyer, and Mary Beth Ofstedal. 2014. "Does Sequence Matter in Multimode Surveys: Results from an Experiment." Field Methods, 26(2): 141-155.

Interest in a multimode approach to surveys has grown substantially in recent years, in part due to increased costs of face-to-face (FtF) interviewing and the emergence of the Internet as a survey mode. Yet, there is little systematic evidence of the impact of a multimode approach on survey costs and errors. This article reports the results of an experiment designed to evaluate whether a mixed-mode approach to a large screening survey would produce comparable response rates at a lower cost than an FtF screening effort. The experiment was carried out in the Health and Retirement Study (HRS), an ongoing panel study of Americans over age 50. In 2010, HRS conducted a household screening survey to recruit new sample members to supplement the existing sample. The experiment varied the sequence of modes with which the screening interview was delivered. One treatment offered mail first, followed by FtF interviewing; the other started with FtF and then mail. A control group was offered only FtF interviewing. Results suggest that the mixed-mode options reduced costs without reducing response rates to the screening interview. There is some evidence, however, that the sequence of modes offered may impact the response rate for a follow-up in-depth interview.

DOI:10.1177/1525822X13491863 (Full Text)

PMCID: PMC3992480. (Pub Med Central)

Browse | Search : All Pubs | Next