Home > Publications . Search All . Browse All . Country . Browse PSC Pubs . PSC Report Series

PSC In The News

RSS Feed icon

Smock says cohabitation does not reduce odds of marriage

Smock cited in story on how low marriage rates may exacerbate marriage-status economic inequality

Frey says low turnover in House members related to lack of voter turnout among moderates

Highlights

Jeff Morenoff makes Reuters' Highly Cited Researchers list for 2014

Susan Murphy named Distinguished University Professor

Sarah Burgard and former PSC trainee Jennifer Ailshire win ASA award for paper

James Jackson to be appointed to NSF's National Science Board

Next Brown Bag


PSC Brown Bags will return in the fall

Does Sequence Matter in Multimode Surveys: Results from an Experiment

Publication Abstract

Wagner, James, Jennifer Arrieta, Heidi Guyer, and Mary Beth Ofstedal. 2014. "Does Sequence Matter in Multimode Surveys: Results from an Experiment." Field Methods, 26(2): 141-155.

Interest in a multimode approach to surveys has grown substantially in recent years, in part due to increased costs of face-to-face (FtF) interviewing and the emergence of the Internet as a survey mode. Yet, there is little systematic evidence of the impact of a multimode approach on survey costs and errors. This article reports the results of an experiment designed to evaluate whether a mixed-mode approach to a large screening survey would produce comparable response rates at a lower cost than an FtF screening effort. The experiment was carried out in the Health and Retirement Study (HRS), an ongoing panel study of Americans over age 50. In 2010, HRS conducted a household screening survey to recruit new sample members to supplement the existing sample. The experiment varied the sequence of modes with which the screening interview was delivered. One treatment offered mail first, followed by FtF interviewing; the other started with FtF and then mail. A control group was offered only FtF interviewing. Results suggest that the mixed-mode options reduced costs without reducing response rates to the screening interview. There is some evidence, however, that the sequence of modes offered may impact the response rate for a follow-up in-depth interview.

DOI:10.1177/1525822X13491863 (Full Text)

PMCID: PMC3992480. (Pub Med Central)

Browse | Search : All Pubs | Next