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Kruger says reports of phantom mobile phone ringing/vibrating more common among anxious

Stafford says too early to say whether stock market declines will curtail Americans' spending

Eisenberg says many colleges now train campus personnel to spot and refer troubled college students

Highlights

Call for papers: Conference on Integrating Genetics and the Social Sciences, Oct 21-22, 2016, CU-Boulder

PRB training program in policy communication for pre-docs. Application deadline, 2.28.2016

Call for proposals: PSID small grants for research on life course impacts on later life wellbeing

PSC News, fall 2015 now available

Next Brown Bag

Monday, Feb 1 at noon, 6050 ISR-Thompson
Sarah Miller

Sarah Burgard photo

BEV/PHEV Driver Information/ HMI Development

a PSC Research Project [ARCHIVE DISPLAY]

Investigator:   Sarah Burgard

Develop customer engagement framework to guide development of customer driven driver information displays and HMI strategies for upcoming battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). This project is modeled on the project that led the development of Smart Gauge with Eco Guide (recently introduced on the 2010 Fusion Hybrid), will provide the "voice of the customer" to guide the development of the driver information and HMI strategy for BEVs and PHEVs. The benefits of this projet will primarily be qualitative, in the form of enhanced customer satisfaction and positive media coverage. The customer will benefit because they will be able to use their vehicles more effeciently. Smart Gauge with Eco Guide is expected to raise customer expectations regarding how their vehicles communicate, what information is provided, and even the nature of the owner-vehicle relationship. Ford has made this type of innovation integral to its strategies for batery electric vehicles, plug-in hybrid electric vehicles, and hybrid electric vehicles. The process used to develop Smart Gauge with Eco Guide involved a cross-functional team applying ethnographic research methods to develop a customer engagement framework that guided subsequent driver information and HMI strategies. Ethnographic research specifically on battery electric vehicle customers and plug-in hybrid vehicle customers is required to develop specific customer engagement frameworks for BEVs and PHEVs. Such research requires the development of appropriate questionnaires followed by direct interviews, both of which will require guidance from someone trained to observe people and draw conclusions.

Funding Period: 03/19/2009 to 05/31/2009

Country of Focus: USA

This PSC Archive record is displayed for historical reference.

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