Intro to Survey Design
Monday, 10/16/2017, 9:00 am to 5:00 pm. ARCHIVED EVENT
Location: Rackham, Earl Lewis Room
This CSCAR lecture-format workshop will present an overview of available modes and methods of survey data collection as well as an introduction to the survey response process and implications for questionnaire design. Participants will gain an appreciation of the tradeoffs inherent in survey design decisions and how design can affect data quality and survey errors.
Instructor Fred Conrad will cover: Survey errors, in particular measurement, coverage, and nonresponse error; what to consider when selecting a data collection method for a particular research question; measurement (response) error and how to reduce it through question wording/format and questionnaire structure; and the role of the interviewer and interviewer effects.
To register, call CSCAR at 734.764.7828.
U-M affiliated fee: $189. Non-U-M: $420.