Jennifer S. Barber

Barber's survey method of 'ask less more often' cited as example for UX research

an In The Media Reference

"Putting the “Long” into Longitudinal: UX Lessons from Survey Research" - UXmatters. 8/8/2011.

This piece looks at Jennifer Barber's research method of using weekly 5-minute web or phone questionnaires—with a mixture of standard and variable questions each week—as a model for getting high levels of information with less resistance to provision in user experience surveys.

Researchers:

Jennifer S. Barber

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