Bruch reveals key decision criteria in making first cuts on dating sites
"These are the top ‘deal breakers’ for online dating, according to sociologists" - Science. 9/2/2016.
Analyzing more than 1 million interactions of online dating site users, Elizabeth Bruch says users make a series of decisions before agreeing to meet in person. Initial key criteria in dismissing potential dates - or deal breakers - include lack of photo, age, smoking, and height/weight. Although Bruch found some differences between men and women on the importance of age, height, and weight, the strength of these factors in initial rejection remained high for both.
Additional Media Coverage:
"Online dating deal breakers: researchers reveal what makes people swipe left" - CTV News. 8/30/2016.
"Online dating study proves age is not just a number" - Irish Times. 8/31/2016.
"Study Reveals Deal Makers and Deal Breakers of Online Dating" - CW33. 9/7/2016.