Elizabeth Eve Bruch

Bruch finds online daters contact prospects more desirable than themselves

a PSC In The News reference

"Online dating: Aim high, keep it brief, and be patient" - BBC. 8/8/2018.

In an analysis of online dating site data from four large US cities, ISR's Elizabeth Bruch and U-M complex systems professor Mark Newman used a ranking algorithm to rate users' desirability (attractiveness as a mate) and then examined how initiated contacts reflected these ratings. They found that both men and women pursue partners who are on average about 25% more desirable than themselves and that they use different messaging strategies with partners of different desirability. Bruch says that although many contacts up the hierarchy remain unanswered, "21% of people who engage in this aspirational behavior do get replies from a mate who is out of their league, so perseverance pays off.”

News media website

Paper in Science Advances


Elizabeth Eve Bruch

Additional Media Coverage:

"Online dating study: Are you chasing people 'out of your league'?" - CNN. 8/8/2018.

"Online dating study quantifies what’s ‘out of your league’" - Washington Post. 8/8/2018.

"Science of the silver fox: how men are most attractive at 50" - The Times (UK). 8/8/2018.

"Out of your league? Study shows online daters message more desirable people" - The Guardian. 8/8/2018.

"Online dating study defines which people are 'out of your league'" - USA Today. 8/9/2018.

"Single people treat online dating like fantasy football—they keep trying to date out of their league" - Market Watch. 8/12/2018.

"Study Of Aspirational Pursuits In Dating Defines What “Out Of Your League” Means" - Science Trends. 8/13/2018.

"Science reveals the online dating techniques that actually work" - New York Post. 8/14/2018.

"Science Finally Proves True a Common Theory About Online Dating" - Inverse. 8/8/2018.

"Out of your league? Most online daters seek more desirable mates despite long odds" - Michigan News. 8/8/2018.

"Online daters seek someone out of their league" - Futurity. 8/9/2018.

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