Online Dating button on keyboard

Bruch finds gender differences in successful messaging strategies on online dating sites

an In The Media Reference

"Sociologists analyzed messages sent by online daters to find which flirting techniques work the best" - Quartz. 8/12/2018.

Analyzing data on the online dating site messaging habits of heterosexual people from four US cities - New York, Boston, Chicago, and Seattle - Elizabeth Bruch identifies several tendencies that reflect characteristics of both senders and targets.

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