Joffre Dan Swait, Jr
Research Professor, Centre for the Study of Choice, University of Technology Sydney.
Co-Director (Academic) of the Centre for the Study of Choice, University of Technology Sydney.
Ph.D., Transportation Systems Analysis, MIT
Dr. Swait specializes in modeling discrete choice behavior, particularly among consumers. His research encompasses choice modeling methods, stated preference methods (SP), choice data combination methods, and brand equity measurement and management. He is co-Director (Academic) of the Centre for the Study of Choice at UTS.
Swait, Joffre Dan, and A.A.J. Marley. 2013. "Probabilistic Choice (Models) as a Result of Balancing Multiple Goals." Journal of Mathematical Psychology, 57(1-2): 1-14.
Adamowicz, Wiktor, and Joffre Dan Swait. 2013. "Are food choices really habitual? Integrating habits, variety seeking and compensatory choice in a utility maximizing framework." American Journal of Agricultural Economics, 95(1): 17-41.
Diederich, Adele, Joffre Dan Swait, and Norman Wirsik. 2012. "Citizen Participation in Patient Prioritization Policy Decisions: An Empirical and Experimental Study on Patients' Characteristics." PLOS ONE, 7(5): e36824. PMCID: PMC3348901.
Swait, Joffre Dan, and Tulin Erdem. 2007. "Brand Effects On Choice And Choice Set Formation Under Uncertainty." Marketing Science, 26(5): 679-697.
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