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Joffre Dan Swait, Jr

Research Professor, Centre for the Study of Choice, University of Technology Sydney.
Co-Director (Academic) of the Centre for the Study of Choice, University of Technology Sydney.
Ph.D., Transportation Systems Analysis, MIT
Dr. Swait specializes in modeling discrete choice behavior, particularly among consumers. His research encompasses choice modeling methods, stated preference methods (SP), choice data combination methods, and brand equity measurement and management. He is co-Director (Academic) of the Centre for the Study of Choice at UTS.