Promoting Your Research

Philip Cohen of Family Inequality has some suggestions for promoting your research:

These are some basic thoughts for academics promoting their research. You don’t have to be a full-time self-promoter to improve your reach and impact, but the options are daunting and I often hear people say they don’t have time to do things like run a Twitter account or write blogs. Even a relatively small effort, if well directed, can help a lot. Don’t let the perfect be the enemy of the good. It’s fine to do some things pretty well even if you can’t do everything to your ideal standard.

It’s all about making your research better — better quality, better impact. You want more people to read and appreciate your work, not just because you want fame and fortune, but because that’s what the work is for.


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